Crowned Free

Crowned Free offers women who have been rescued from human trafficking the opportunity to build their own cause-based businesses. 

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      About Crowned Free
      About Joffa

      On Crowned Free

      Crowned Free was founded by Heidi VanderWal in Grand Rapids, Michigan when she realized that women were being trafficked every day in her own home town—in local schools, at establishments she frequented, and online. 

      As a direct sales company, Crowned Free offers women who have been rescued from human trafficking the opportunity to build their own cause-based business. These women become independent representatives of the company, selling ethical fashion and gifts that will ultimately raise awareness of human trafficking.  The company also employs survivors to make these products, with over half of Crowned Free products made by women who have been rescued from human trafficking. 15% of all profits are donated to organizations that work to restore, rescue, and rehabilitate survivors.  

      Joffa

      As a nonprofit artisan marketplace committed to social and environmental transparency, Joffa bridges the gap between maker and buyer and prioritizes the person behind every product. Our mission is to make it easier to do what you’re already doing — making socially conscious shopping decisions while finding quality items you actually want to buy.

      Shop by Collection

      Shop one-of-a-kind home decor, accessories, gifts and more!

      Tan and white woven basket with pinecones, cinnamon, and cranberries inside
      Women in sun in front of a light background with gold and wite earrings and gold necklace and bracelet
      Tan sweater garland laying on a gray background with cranberries and leaves
      MAKING A DIFFERENCE — FROM MAKER TO MARKET

      Purchase With Purpose

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      Made With Love

      We partner with artisans who specialize in hand-crafted pieces that combine modern design with traditional art forms from around the world.

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      Made To Last

      We only offer quality checked products you’ll love for years and would be proud to give as gifts!

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      Made For Impact

      Every carefully chosen product in our collection is ethically made and sourced from under-served communities.