Asha Project

Asha Project was founded in 2018 to empower women at-risk for exploitation in rural West Bengal, India, through dignified work and economic opportunity.

Asha Project
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      About Asha Project
      About Joffa

      On Asha Project

      Asha means “hope” in Hindi—and that’s exactly what the project exists to provide. Many of the women employed have long believed they were incapable of change, but through Asha, they are rediscovering their worth and using traditional skills like kantha stitching to create beautiful, handmade products.

      With over 180 artisans employed and a U.S. warehouse in Virginia, every purchase helps restore dignity, support families, and break the cycle of poverty—one stitch at a time.

      Joffa

      As a nonprofit artisan marketplace committed to social and environmental transparency, Joffa bridges the gap between maker and buyer and prioritizes the person behind every product. Our mission is to make it easier to do what you’re already doing — making socially conscious shopping decisions while finding quality items you actually want to buy.

      Shop by Collection

      Shop one-of-a-kind home decor, accessories, gifts and more!

      MAKING A DIFFERENCE — FROM MAKER TO MARKET

      Purchase With Purpose

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      Made With Love

      We partner with artisans who specialize in hand-crafted pieces that combine modern design with traditional art forms from around the world.

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      Made To Last

      We only offer quality checked products you’ll love for years and would be proud to give as gifts!

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      Made For Impact

      Every carefully chosen product in our collection is ethically made and sourced from under-served communities.