About Joffa Marketplace
As a nonprofit artisan marketplace committed to social transparency, Joffa prioritizes the person behind every product—bridging the gap between maker and buyer. We connect socially-conscious shoppers to communities in need through a curated selection of high-quality, ethically-made goods.
Purchases of our unique, artisan-made jewelry, bags, and decor provide:
- Dignified employment to men and women
- Restoration to the exploited
- Education & skill development to the under-resourced
Empowerment is the core of our mission. We empower sustainable fair trade retailers worldwide by purchasing their goods. These retailers empower their makers with job skills, fair wages, and holistic care, which empowers them to pour into their own communities.
We are striving to utilize the underutilized, and give hope to the hopeless.
And we need you with us.
What we do matters …
… but how we do it is just as important.
Business as usual won’t cut it. You shouldn’t have to compromise your values to find beautiful, gift-worthy products.
That’s why Joffa carefully curates a diverse range of ethically sourced products with modern design and exceptional quality in mind.
How Joffa Began
Our founder and executive director lived in Cairo, Egypt for seven years with his family in the early 2000s. It was during this time that he regularly encountered small manufacturing businesses dedicated to making a positive spiritual and economic impact in their under-resourced communities. They were committed to the betterment of their communities but lacked the support to grow their sales and impact.
Out of this need, we built Joffa, an e-commerce platform empowering makers from around the world.
We exist to help our partners scale their businesses to scale their impact. Each partner has been vetted to ensure they are committed to having a positive economic and social impact in their community. Currently our vibrant community boasts 40 partners, with 12 more joining by the end of 2024.
By providing dignified employment to those who need it most, our partners are bringing about significant changes in the economic circumstances of individuals, families, and communities.
Our partners are addressing critical social issues such as human trafficking, poverty, domestic abuse, education, skill development, homelessness, and community advancement.
Joffa's chain of impact and empowerment starts in Memphis, TN. From our brand HQ located right in Midtown to our fulfillment center in South Memphis, we are working to extend this chain across every continent!
